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Article10 Things Every Entrepreneur Should Know About Investors

10 Things Every Entrepreneur Should Know About Investors

Since 2004, our companies have worked with thousands of entrepreneurs raising capital for their businesses. Over time, this has provided us an incredible vantage point from which to observe how the most successful entrepreneurs prepare for approaching investors. We have also seen firsthand that there are many things most entrepreneurs don’t know about investors, but should. We’ve compiled a list of the 10 things every entrepreneur should know about investors to help prepare them for the process.

#1: There Are a Lot of Investors Out There

According to the Center for Venture Research, there are 8.7 million people who qualify as accredited investors in the United States. However, only a small portion of those people actively invest in deals (a...


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