Question: How important is the personal brand of your key hires? What do you look out for (bad or good)?

Authenticity

“I am transparent with people from day one and what we do matters to our clients. I can’t afford to work with people who are contrived, pretentious or interested in company politics. In an entrepreneurial environment, you have to lay it all on the line. If your team doesn’t always tell you the truth, your business won’t last.”

— Scott Petinga
The Scott Petinga Group
@scottpetinga

Adaptability and Enthusiasm

“When hiring people, I always recognize those who have diverse and interesting resumes/past experience. Young companies that are still in the process of growing need employees who are quick to adapt to new situations and ...