With Amazon disrupting and dominating more and more industries, how can your business thrive? Unless your name is Walmart, I don’t recommend competing directly against Amazon. Instead of going head-to-head with Amazon, I suggest focusing on how you can out-flank them.

Start by defining Amazon’s strengths so you know what areas to avoid. For example, price.

Due to Amazon’s massive scale and efficient distribution channels, it is generally the low-price leader.

And it has demonstrated its willingness to sell products below cost for an extended period of time in order to kill off competitors that engage them in a price battle. So trying to compete with Amazon by charging less is probably a recipe for disaster.

Another area where Amazon domina...