Question: What is your best marketing tip that specifically applies to B2B marketing?

1. Make Helpful Introductions

When speaking to and building a relationship with another business, ask how you can serve them. Then do it. One way you can always help another business grow is by introducing them to other potential customers, vendors, partners and team members. When you make a connection that serves and lasts well for them, they will remember who did it. The favor always comes back to you tenfold.

– Matt Shoup (@MattShoup), MattShoup.com

2. Get Through the Gatekeeper

Reaching the right decision maker in a B2B sale is often the first hurdle. Figuring out how to either bypass the gatekeeper or impact them so greatly that they pass the informatio...