Lack of diversity has long been the elephant in the room for the tech industry and everybody is painfully aware the industry is too pale, too male, and very young. Yet few companies are actually tackling the issue head on.

Companies need to know diversity goes beyond the moral issue of equality. If a CEO was told software could make their enterprise 45% more likely to grow share and 70% more likely to capture new markets and boost innovation, throwing time and money at it would be a no-brainer. Yet despite the fact that hard data shows that diverse teams — in terms of age, gender, ethnicity, background — are more effective, innovative, and productive, the majority of companies continue to ignore it.

Many leaders see the value in making tea...