Access is power, and customers have never had more access than they do today. The Internet brings products and services worldwide right to a customer’s fingertips — and simultaneously brings the customer’s experience to the world. With an abundance of choice, dissatisfied (or bored) customers can brand-hop with ease. And with a tweet or a Facebook Live post, customers can make or break a company’s carefully crafted image.

But knowledge is also power, and startups can take advantage of it. If you truly know your customer and understand what it takes to transform new customers into loyal fans, you can restore the balance of power, ensuring revenue is headed in the right direction.

Customer Experience Drives Revenue Growth

A 2016 study by For...