You could be a video marketing rockstar. Just imagine it. Using a combination of animated brand overview videos, live-action vlog posts, high-quality screencast tutorials—and much more—you regularly deliver visual content that educates and entertains your potential customers and keeps them coming back for more.

Doesn’t sound half bad, does it?

But let’s be realistic. You’re more likely the “one hit wonder” equivalent of video marketing. Maybe you’ve got that sweet animated explainer video on your landing page, or perhaps you’ve got a handful of live-action client interviews collecting dust on your testimonials page. And that’s it. You stopped there.

Don’t get me wrong – these are good things, and even if you did stop with just one killer la...