Planning to raise some capital for your startup? Well, before announcing your intentions to the world, take a step back and remember that investors are a notoriously skittish bunch. According to a Fundable study, venture capital and angel investors pour money into less than 1 percent of new enterprises, meaning it may be best to raise money away from the public eye.

A more low-key business fundraising approach isn’t as tough as it sounds, as most entrepreneurs unknowingly do it to some extent. If you’ve read about a startup that’s “killing” or “crushing” its fundraising goals, that’s usually a calculated effort to build the kind of buzz that entices on-the-fence investors to take the plunge before it’s too late.

To combat potential investo...