As the founder of a start-up and new app, I’m in the position of being in a brand new position over and over again.
Pretty much daily, in fact, like all entrepreneurs, I’m confronted with a barrage of new questions that require research, testing, intuition, and unforeseen obstacles that keep me up in the wee hours of night.
“What’s the right minimum viable product? Which feature will drive active users most? How do I get event insurance? Do I have the right ASO? Which marketing spend is most efficient? Can I remain mission-driven while monetizing?”
So many new things to learn, so much to navigate.
It’s those endless beginnings, however, those unknown situations when I’m standing on the edge of foreign terrain with no roadmap that keep me ...