Question: What’s your best tip for putting together a one-sentence elevator pitch, and why?

The answers below are provided by members of FounderSociety, an invitation-only organization comprised of ambitious startup founders and business owners.

1. Use a Framework

Here are the important parts of a good framework: introduce your company name, who your target users are, the problem these users face, your solution to their problem and how your solution is better than others. Then, describe your pricing model and what users will receive in exchange for payment.

— Michael Lisovetsky
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2. Keep it Short, Sweet and To-the-Point

When creating an elevator pitch for yourself or your business, make sure it’s short, sweet and to-the-point. For e...