A lot of entrepreneurs start companies based on their own needs: Travis Kalanick couldn’t get cab — Uber was born. Brian Chesky and Joe Gebbia were having trouble making rent, so they rented out their apartment — and we ultimately got AirBnB. It’s a common narrative but, sometimes, entrepreneurs start companies that have nothing to do with their own needs and have everything to do with the gaps they see in the market.

I like creating things that have a positive impact on the world.

That’s the case for Chris Gatbonton, the founder of Creation Crate. Chris is one of those guys who’s been running businesses as long as he can remember. In college he creating a beverage that was deemed “the greatest chaser to alcohol,” which was an aloe vera dri...