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ArticleBeing a Generalist is the Foundation of Running Your Own Business

Being a Generalist is the Foundation of Running Your Own Business

Throughout our schooling and mentoring, we entrepreneurs are constantly urged to be a jack-of-all-trades and master of none. But is this advice really viable? Does it truly apply to us? In my opinion, the answer to both questions is “yes.”

The best entrepreneurs are steadfast generalists — especially in today’s world, where knowing a little about a lot is increasingly important. They are persistently curious and have a deep, abiding interest in learning. They see opportunities where others see challenges, and they’re often natural leaders with strong problem-solving skills.

The Specialist’s Dilemma

A society of specialists is rich in data and poor in meaning. How valuable is all that knowledge without any context? As strategic thinkers, gen...


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