As a startup founder, one of the most popular questions you’ll get is “Who are your investors?” The industry operates under the assumption that most startups are working with venture capitalists and angel investors, and for good reason. VCs and angels not only provide the capital to get your company off the ground, but the advice they can give and introductions they can make are often as valuable, if not more, than the money.

But, for young companies just taking off, getting through the doors of VCs and angels can be tough. Not to mention, no founder is ever keen on the idea of giving away a part of their company.

When you’re struggling to find VC funding, or want to maintain complete ownership, people will often recommend you try crowdfund...