See part one of our interview.

James Wolf started one of his companies, The Bike Shop — which is located in the expat hub of Thao Dien in Ho Chi Minh City, Vietnam — after pressure from friends pointing out that it was a much-needed business for the neighborhood. But he’s not in it for the cash. Ultimately, he told me, it’s more about meeting a neighborhood need and not so much about making any real money.

“There’s virtually no profit in the business,” Wolf chuckles. “If you just pay everyone salaries, keep people employed, and keep the neighborhood rolling along, you have to consider that successful. You can’t expect to take home money as a bike shop owner. It’s kind of the standard — there’s no money in the industry. But as far as keepin...