Your brand and professional reputation is the one thing that will set you apart from your competition. Branding is the only tactic you can employ that is truly unique and that your competitors simply can’t replicate completely.

In branding, you’re dealing with the perception of your audience. To be regarded as an expert is what really matters. This isn’t a form of trickery or positioning yourself as a ‘marketing guru.’ It just requires a change in the way you communicate.

Instead of communicating like a beginner with no proven track record, you should be communicating like an expert with lots of knowledge and experience under your belt.

It’s about being yourself, being passionate about what you’re doing and really believing that you are wor...