As Founders we’ve all more or less come to the conclusion that if we work really hard and make lots of sacrifices, one day we’ll actually be able to pursue our real passions.

We’re willing to trade a painful now for a pleasurable later.

But what if we didn’t have to do that? What if instead of putting ourselves through the ringer to – maybe – get to that place we really wanted to go, we instead started by aligning our startup with our passion now. In a way, it’s like starting with your “retirement job” and working backward.

Deferred Living is a Mistake

Before Startups.co, I spent nearly 2 decades building 8 different startups. It was mostly fun, but required a ton of sacrifice and essentially took “deferred living” to a whole other level. ...