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ArticleBuilding A Great Company Is More Like Farming Than Driving A Bus

Building A Great Company Is More Like Farming Than Driving A Bus

A little more than a year ago I read Brian Halligan’s great post about his scale-up leadership lessons over 9 years as HubSpot’s CEO. It’s an awesome read and I recommend everyone to go check it out. In it I was introduced to The Bus Analogy (which assumably originates from Jim Collins’ Good to Great). And as Brian writes, it goes something like this:

A leader has 3 responsibilities that are akin to a bus. First, the leader must have a clear set of directions in mind on where the bus is headed. Second, the leader must have the right people on the bus who are excited about the direction and work well together. Third, the leader must have enough gas (cash) in the tank to get to their destination.

I have used the 🚌 analogy ever since to sta...


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