Time and again I have been told how The Art of War by Sun Tzu is a great resource for gaining insights on strategy. I’ve heard it all from how it’s a required reading in many Japanese companies to how Bill Belichick uses it to fill his fingers with Super Bowl rings. So the time came when I finally decided to give it a shot, shortly after I was pleasantly surprised on how many of the 5th century BC strategies actually aligned with modern day business and startups in particular.

Below I have highlighted four passages, which I believe hold timeless business advice for early stage companies. Along with the passages, I have added my contemporary interpretation, modern evidence through research, and real world examples.

On Adaptability