Can’t figure out how to beat your lower-priced competitors? Don’t let predatory competitor pricing strategy destroy your business.
The answers below are provided by members of FounderSociety, an invitation-only organization comprised of ambitious startup founders and business owners.
There’s one thing a client will always privilege over low cost, and that is specialization. If a client has the choice between a cheap offer and an offer that is specifically geared towards them, they will choose the latter nine times out of 10. Find a way to tailor your product or service to sub-groups of customers. You can still hit the entire ma...