Continuous discovery is the practice of conducting weekly customer touchpoints by the product trio (PM, designer, engineer) to inform ongoing product decisions. It was popularized by Teresa Torres in Continuous Discovery Habits (2021) and is structured around mapping desired outcomes to opportunities to solutions to assumption tests, rather than running discovery in concentrated batches separate from delivery. It is the operational evolution of Marty Cagan's product-discovery framing, focused on making customer evidence a weekly rhythm rather than a project.
The core practices Torres specifies: weekly customer touchpoints (at minimum, a 30-minute conversation with a real customer each week, by the whole trio, not just t...