There’s something weird going on at Conversio. The team is spread out, not just across cities, but across continents. They get together as a team about once every six months. And they just might have one of the strongest company cultures out there.

Their secret: the entire Conversio team is intensely, radically, maybe even fanatically committed to their company culture.

Not that that’s a bad thing. Quite the opposite. If startup culture comes down to what’s in the water at the company water cooler, we could all stand to take a sip of what the Conversio team is drinking.

And that formula has its roots with the company’s Founder, Adii Pienaar.

Startup culture is something of a passion of Adii’s. When he first started Conversio, he began deve...