A company will only survive as long as it continues to have a strong customer base. Even the best products will fail without a steady stream of users.

Luckily, once a company has attracted its first customers, maintaining demand and continuing customer development momentum becomes considerably easier.

However, how do you go about finding customers as an early-stage startup?

In this extensive blog post, we’ve gathered some of the best and most valuable insights from Gagan Biyani, a Graduate of the Silicon Valley Founder Institute, as well as the co-founder of Udemy and Sprig.

How Do You Perform Initial Customer Research and Development?

When launching Sprig, Gagan planned the company’s development extensively, almost as if writing a marketin...