Customer interviews are structured one-on-one conversations with current or prospective customers, designed to understand needs, behaviors, pain points, decision processes, and value drivers. They're used at every stage of company building, from problem validation pre-product, to product validation during MVP, pricing research, account expansion, and customer health monitoring, conducted via video, phone, or in-person. Customer interviews are one of the most-leveraged sources of insight and the technique that separates founders building from evidence from founders building from assumption. It is the foundational customer-learning method.
The interview structure:
Preparation (often more important than the interview itself...