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ArticleDesigning For Diversity: A Top Designer’s 6-Step Process

Designing For Diversity: A Top Designer’s 6-Step Process

Tech has a very obvious diversity problem — and it’s coming out in insidious ways. For example, in April, Snapchat released a Bob Marley filter that essentially put users in blackface.

In August, they came out with a yellow face filter, which transformed users’ faces into a stereotypically “Asian” face. These racist releases from a company that boasts 8 billion video views per day had people around the world wondering how, exactly, these filters slipped through the filter.

The answer is simple: They’re not designing for a diverse audience.

It’s one thing to say ‘We’re trying to make tech more inclusive’ but what we’re really trying to do is create places where people feel they belong.

Benjamin Evans is a UX/UI designer who has worked with a...


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