I’ve been a part of many brand launches over the years. Some have gone smoothly and some haven’t. Looking back, the most successful ones in my mind kept it simple. In doing so, they really focused on three basic areas and how they interact with one another.

Image

When developing an image, I advise people to focus on a few key areas to start with. If you try to tackle everything that a big agency would tackle, you quickly find yourself knee-deep in templates, acronyms, and exercises that are time-consuming and confusing. The tips below are the natural conclusions you’d reach wading through that confusion — keep reading to save yourself some time and suffering.

1. Color – Finding a color palette that visually represents what you stand for is cr...