When preparing for the new year, my partners and I look back on what has worked in our company, and what areas we would like to develop. This year we agreed we would put all commercially-oriented people in one big team — with me in charge.

Great, I thought, let me rethink how to make a commercial team in a way hasn’t been done before.

I Don’t Want to Become Evil Corp

At first, I wanted to organize my teams in a way that didn’t mirror the “Evil Corp”.

I’m not really sure why I was so afraid of this… I guess I’ve seen and heard a lot of stories lately where this has become the situation.

We even have people joining our team from other startups because their old jobs went too corporate, both organization-wise and product-wise. Somewhere along...