If you want to compete in the world of high growth startups, you better know how to play the marketing game. Marketing has become a big stakes game where companies are betting fortunes on the success of their products. Nowadays, if you can’t play the big marketing game you may not even get the attention of the customers you need to grow your business.

So how do you compete if you don’t have the cash to run with the big dogs? The answer lies in growing your marketing budget by doubling up on your marketing investments quickly. Chances are the capital you need to compete in this game is right under your nose, you just need to know where to look for it.

Make marketing an investment

The first step to growing your marketing budget is thinking ab...