Creativity is the name of the game. Think about your favorite brands — are they creative? Are they above average on being original? I bet they are.

From Apple’s creativity in engineering and marketing, to Hubspot’s creativity in creative (pun intended) and Coca-Cola’s creativity in advertising — all the successful brands rely heavily on creating uniqueness and being original.

In these years where creativity is a must for every company, it’s becoming increasingly difficult to sustain and optimize creativity for yourself and your teammates.

Coming from this thoughts, I’ve delved in the topic of “sustainable creativity” (as we know “sustainable” is a buzzword and should be used everywhere). Through my research I’ve identified two very very po...