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Finding Product Market Fit: Lessons from the Military for Pre Seed Startups
In January 2016, after 8 years in the British Military, I left to enter our crazy world of startups. Over the past 8 months I have pivoted three times from my original idea.
That’s a lot in a short space of time but it has helped me find product market fit. I can attribute some of this speed to my military background. There is a lot of advice out there from the military to business and vice versa but here are some direct lessons I believe the military can teach the Pre Seed Startup:
The Why
No soldier is going to follow you to into combat unless he/she knows why they are doing it. When I started my first company KitShare (an Air BnB for surfboards, skis, etc) because I had no employees I hadn’t given it much thought until an investor asked ...
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