In 2002, when Craiglist, Friendster, and MySpace were the popular social networks, Divya Narendra was a Harvard College student who identified with the idea of online social networking.

“Its usefulness was obvious to me as a student, because I felt like I was in this campus with a lot of students, 6000 undergrads, but I didn’t know that many,” said Divya. “In Boston, there are around 50 colleges within 50 square miles — it’s very dense city as far as universities go, and I had no real great point of contact between the various universities, so I felt like bringing that community together was sort of a no brainer. When I thought about the scaling opportunities, it was pretty obvious as well — this was a use case that would be applicable to ...