Startups set tons of goals, and most are focused on what we want the business to achieve. But sometimes the most important goals to set are the things we DON'T want the business to do!

When we founded Startups.com, we had lots of experience in previous startups doing things we loathed.

This time around, we set out to not only build a startup we loved, but an environment dedicated to avoiding things we couldn’t stand.

What did you never want to do again?

We began by listing all of the things we never wanted to do again like:

• "Never working with jerks"
• "Never creating any situation where we can be told what to do"
• "Never letting our startup come before our family"

Among others.

Itemizing everything you absolutely don't want to do again ...