Creating culture doesn’t just seem easier at a startup — it is easier.

When you’re a four-person team, you’re family. Collaboration comes naturally, and with everyone in every meeting, miscommunication is all but impossible. Scheduling a happy hour? It’s as simple as sending a text.

Then, you grow. You’re grateful to have help, of course, but that familial feeling fades a bit. No longer can everyone fit around the same restaurant table. Spontaneous outings happen less and less often. Communication starts to seem more like a chore than texting friends.

To a degree, cultural shift is natural as your team expands. No 50-person company will be as close as a five-person one. Still, with careful cultivation, your startup culture can be preserved....