It’s a war of attrition, it really is. Most entrepreneurs in most industries just give up. So the question is — how long can you last? How long can you survive?

When I ask Derek Andersen about the biggest challenges of building his company, Startup Grind from the ground up, his response is refreshingly blunt: “All of it.”

“We didn’t have any money, so we couldn’t really hire anyone. We worked out of my garage for a year, just to just try to save money and run really really lean. We had no documents or templates or process for onboarding or anything.”

And on top of all those logistical challenges, there was this tiny one: “We didn’t have a brand, so nobody knew who we were or why we should exist.”

Funnily enough, the challenges that Startup ...