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ArticleGetting Your Idea Going: Popular Excuses for Not Starting

Getting Your Idea Going: Popular Excuses for Not Starting

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Getting Your Idea Going: There is no perfect idea


You should have started your business yesterday. You’re reading this because you didn’t. It’s frustrating, I know. You find yourself waiting for that perfect storm of events to come together to make it obvious that it’s time to get going.

Instead, you come up with a perfect storm of excuses.

Founders basically use three basic excuses to avoid starting–and they all “feel” valid at the time! But, what’s (usually) missing is someone willing to challenge them.

Today let’s put some excuses down on paper and figure out how we can get past them.

“But, I’m waiting for a novel idea.”

Your idea doesn’t need to be entirely novel—But, it does need ...


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