You can’t throw a rock these days without hitting a company that practices corporate social responsibility. You want proof? The Harvard Law School study “CEO Materialism and Corporate Social Responsibility” revealed that Fortune 500 firms spend more than $15 billion on philanthropy and CSR.

On a personal note, giving back has always been part of my company’s DNA; it’s a policy that my father started and that I’ve continued during my own leadership tenure. CSR is near and dear to me because I’ve seen the amazing work we’ve done affect communities and influence and change the culture within our own offices.

For businesses looking to make a philanthropic mark, implementing CSR strategies won’t be an overnight overhaul. For small businesses and...