Getting taken seriously as a Founder is real work.

It's not some entitlement that's handed to us when we've achieved some career milestone. No matter who we are, we all have to fight for our ability to get taken seriously.

Why do I need to work so hard, shouldn't people reserve judgment?

That would be fantastic, but the world just doesn't work that way. Especially among Founders whose credibility is tested on so many fronts — from acquiring customers, to pitching investors to hiring staff.

Our ability to establish our credibility early and often is critical to our success from the moment we found the company.

How can I change the way I present myself in a room?

Believe it or not, body language sends huge signals.

A well-presented Founder ...