Recently Elon Musk had to do what every Founder dreads — tell his staff that they have limited funds, and if things don't improve, that it's game over.

Elon's doing it with $2.7 billion, but his problems are the same as if we had to do it with $2.7 hundred.

Letting our staff know we're running out of money while trying to rally them at the same time to succeed is a brutal game that requires extreme tact in messaging.

When should we tell our staff that we're about to run out of money?

Now, and then later.

Right now let's be honest about where the company stands and what our challenges are going forward, no matter how significant.

Elon said "We're in code red" and that all expenses are being considered. He's pointing out that shit's gett...