We’re living in a world where customer expectations are higher than ever. The traditional one direction advertising flow has been replaced by audiences that demand highly personalized content and valuable experiences.

To answer this demand, create more relevant messages and foster a two-way dialogue between a business and its customer, more and more marketers are implementing interactive content in their strategies.

Here is what you need to know to jump on the interactive content bandwagon and start creating content that increases engagement, generates more conversions and provides valuable customer data.

What Is Interactive Marketing?

NG Data points out that the term interactive marketing encompasses dynamic and personalized content and l...