Often when the chips are down and we're not getting paid, racking up debt, and wondering whether our startup has a future at all, it's easy to forget how valuable that freedom is.
So, let's talk about it.
We're talking about the freedom to do whatever the hell we want.
If we want the whole company to work from home in our pajamas — that's what we do. If we want to take the product in a 180-degree different direction, we do. If we want to hire, fire, or promote anyone for any reason, we do.
We created this freedom so that no one could ever tell us what to do. It's amazing, and easy to forget about until we don't have it.
That said, freedom is damn expensive.