You probably know the saying: It costs money to make money. And with 50 percent of new businesses failing within five years — and 70 percent failing within 10 — marketing is more important than ever. Marketing is what fuels business growth, and it’s one of the most important things to consider in a business plan. Without a solid marketing strategy in place, you’ll find that you’ll be spending a lot of time and money on trying to grow your business with little to show for it.

As a new business owner, it would be great to see high-impact results immediately. Without millions of dollars from venture capitalists, though, gaining results can be a long road. However, while there is no magic formula to marketing, there are some easy, high-impact ...