Brian Wong is the CEO and Founder of Kiip, a mobile app rewards platform that lets brands and companies give real world rewards for in-game achievements. We had the chance to sit down with him and he shared his tips on how to make the most of PR and branding for your startup.

Focus on Your Personal Brand

Ideas are a dime a dozen, what investors are really looking at are the people who came up with them. Have a good idea? Great. Have a good team? Even better. If someone is going to fund your idea, they want to make sure you can execute it, so pay attention to the image you portray to potential backers.

Stand Out from the Crowd

Find what makes you unique, and use it to your advantage. Whether it’s what you studied, what you do for fun, or jus...