We’ve spent a lot of time on the blog talking about the early stages of planning a company, so let’s flash forward a bit. Say you’ve built out your product. You’ve validated your idea to death, formulated your pricing strategy, built out social channels and put out press releases.

You flip the switch, launch your product, and… crickets. Not a customer in the pipeline, not a signup on your website. Nothing.

So what now? Is that it? Do you throw in the towel, pack up and go home? Not by a long shot.

“If you build it, they will come,” is great and all, but sometimes in the startup world, if you want customers, you have to go out and get them yourself. So grab your email lists and your spreadsheets, folks, because we’re going sales prospecting....