A market analysis is an assessment of any given market that includes both qualitative and quantitative research. Conducting a thorough market analysis as a key piece of your business plan ensures that you know everything there is to know about your market.

Coincidentally, it reassures any current or future investors that you know what you’re doing, that you’ve done you’re homework and that you’re the right entrepreneur to address the gap in this particular market.

HOW TO CONDUCT A MARKET ANALYSIS

But — in order to conduct a thorough market analysis — you need to cover a wide range of topics. Before diving into the specifics, remember that at its core, a market analysis is about learning the most you can about your market.

You’ll discover w...