In today’s world, you’re likely going to pitch far more investors through an initial email than you will in person. A great email pitch won’t necessarily get you a meeting but a bad one will definitely prevent one. Therefore creating the perfect email pitch is essential.

The perfect email pitch is a little longer than a commercial, but not anywhere near as long as an infomercial. Your goal is to pique the investors’ interest by tapping into each of the key areas they are interested in.

Key Ingredients

Investors hear hundreds of pitches per month, but in each case they are looking for a few key ingredients that make them lean in and ask for more.

The key ingredients for an email pitch can best be described by what the investor is trying to a...