When you’re a startup founder, there are certain materials you’re going to work with again and again. Balance sheets, term sheets, customer journey maps – get comfortable with these. You’re going to be seeing a lot of them.

Another startup stalwart you’ll definitely want to have down cold: the landing page.

Landing pages are the ultimate utility players of startup marketing. Want to validate an idea? You need a landing page. Need to build an email list? You need a landing page. Got a new product you need to tell people about? Seems like maybe you should think about creating a landing page.

You get the picture: if you’re starting a company, you’re going to need a landing page at some point, if you haven’t already. So you might as well pop th...