Crowdfunding is not only a popular strategy for getting a product or startup off the ground, but also an increasingly viable one.

New legislation lets startups raise capital from the general public. Companies can now receive up to $1 million from non-accredited investors, prompting many businesses to enter the arena and, ultimately, attract more issuers.

What’s more, equity crowdfunding companies like Fundable make the process really easy for companies to raise money on their platforms, which has led to a big expansion in the space.

If you want to reach and inspire the crowdfunding community, video is a great medium. In fact, campaigns that utilize video crowdfunding pitches garner four times more funding than those that don’t.

While the in...