Question: HOW do you find beta testers for your new product or service?

Finding the right pool of beta testers isn’t as easy as it sounds. Our startup founders share their personal experiences and best practices to find beta testers for your new product or service.

The answers below are provided by members of FounderSociety, an invitation-only organization comprised of ambitious startup founders and business owners.

1. Interest-Based User Groups

At Salty Girl Seafood, we’ve chosen to categorize our potential customers by interest. We reach out to specific groups in our community, such as yoga studios, university programs, alumni networks, job-posting listservs, food bloggers and athletic teams to use their contact lists. When people hear t...