The publishing industry is both volatile and in many ways stuck in tradition, so if you’re trying to get a mention or more for your product or your startup, you need to understand the constraints and go through the right doors.

I’ve led Marketing and Content Analytics at The Huffington Post, VentureBeat, and Federated Media, and have seen the underbelly of the editorial business. And as a startup mentor and advisor, I’ve also seen many promising young companies struggle to break into the publishing world and go about it all wrong. If you’re trying to get media attention for your product or startup, read these tips first.

There are 3 ways to get published:

Work with a PR agency who knows the right people. Tread carefully on this path. PR ag...