It’s tempting for young companies to put “getting involved in the community” on the to-do list for the future. They wait until the company is more established, more employees are on board, or a few more clients are locked in.

But carving out precious time to help the community, especially in the early days, can be a defining moment in building your company.

I’m not talking about the grand gesture of a big donation. Who can afford that, especially in your company’s early days? I’m talking about real grassroots involvement that engages your company and your employees in the community.

At Rocksauce Studios, we set out to establish core values that gave us a road map to consistently deliver happiness for our employees, customers, and the world ...