Social media is an area where many .orgs come up short. In fact, it’s common for a lot of businesses to stumble with social media outreach. A new organization might have a handle on its social media campaigns, but as its audience grows, social media transforms into something that requires more time and attention.

Organizations often make the mistake of assigning social media to a volunteer or staff member already burdened with other tasks, and they don’t take the time to make posts geared toward the right audience..

Another common mistake is to split the duties across multiple volunteers. This can be effective, but only if you have a very precise and defined workflow, and a team with strong internal communication.

Finding the people with t...